Marketing Overview

- Plastic Squeeze Bottles with Squeeze Lid on Sauces & Marinade.
- Great Tasting Sauces, with Unique Flavor From Special Ingredients Recipe.
- Great for Back yard Cooking or as Pour-on Condiment for Meats or Sandwiches.
- "Catchy" Graphics Depicting "FUN" Image Associated with Outdoor/Backyard Cooking.
- National Racing Sweepstakes Offer Flagged on Packaging for "Trial" and Repeat Purchasing.
- National and Regional Racing Promotions at Store Locations to Generate Consumer Awareness. (NASCAR Truck and Car Series and IHRA Drag Racing Sponsorships)
- Driver Sponsorships and Affiliations with Local/Regional & National Consumer Appeal.
- Racing Programs are Main Thrust for "Highly Visible" Advertising and Marketing.

Programs

Television: 
NASCAR Winston Cup, NASCAR Winston West, Slim Jim
All-Pro Drag Racing, ASA Supercars, 
USAR Hooters Pro Cup, Indy Racing League

Contest:
NASCAR Trips/Contests 
Racing School/Team Texas/Texas Motor Speedway
Mini race car giveaways

Events:
Sampling at Stores
Sampling at Race Tracks
Store Appearances by Big Daddy's Race Teams
Local Restaurant & Brewery Shows

Quarterly Promotions & Co-Op ad Money

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